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July 15, 2005
Why small business is best...
A friend pointed me to this article about the "I need two dollars" guy. If you've lived in Waterloo for any period of time then you'll probably recognize the catch-phrase of the guy with a shopping cart who roams uptown Waterloo. Anyways, it seems that a new clothing store, Loop, has entered into a partnership with the guy, Anatole Rybas (also a UW alumni). The "I need two dollars" signs are posted at the store and Anatole is carrying signs for Loop Clothing. The deal provides unique marketing for the company and much needed food and care for Anatole. Sure, it sounds like a company taking advantage of someone less fortunate, but as it explains in the article, food can be better than money when the dangers of alcohol are considered. I applaud this business for being able to help someone through their marketing plan....certainly something not seen in plans of most corporate giants...aside from the one day a year where all the sales of some obscure item go to a nice clean, marketable charity...
I'd really suggest reading the article cause I'm not good at summarizing things.
Posted by Dr.Unk at July 15, 2005 3:00 PM
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